Recover
Rebuilt nine missing pages, restored redirects and repaired critical on-page issues that were weakening search performance.
Presented by
15 July - 15 August 2026
From website recovery to visible momentum.
Month one was about restoring what the rebuild had lost, strengthening what remained, and giving search engines - and real people - a much clearer picture of The BookSitters.
The Month 01 story
We didn't just patch a website.
We rebuilt its foundation.
The previous rebuild had left gaps in content, structure, redirects and search relevance. This month focused on getting the fundamentals right - then turning that recovery work into measurable forward movement.
Clarify
Reworked the homepage, service messaging, packages and contact journey so visitors immediately understand the value and next step.
Align
Brought the delivery team up to speed on the business model, brand and goals so the same vision carries across the website and social channels.
Built together
A shared vision.
One connected team.
Close collaboration with Justine gives the work its direction. A team aligned around The BookSitters' goals, business model and brand turns that direction into consistent execution across search, social and the website.
The search comeback
The recovery is already showing in Google.
The SEO Report tracked 51 priority keywords across the Month 01 reporting period. In that window, The BookSitters established a meaningful search footprint and moved ahead of the tracked competitor set.
Competitive visibility
SEO Report
Leading the visibility in the Southern Highlands
Southern Highlands search visibility
All ranking #1
Top 5 local keywords
These are high-intent searches from people looking for specific bookkeeping, BAS and accounting software support in the Southern Highlands.
- bas agent bowralBAS Agent · Bowral#1 ↑ 99
- accounting software setup moss valeSoftware Setup · Moss Vale#1 ↑ 99
- xero setup southern highlandsXero Setup · Southern Highlands#1 ↑ 99
- accounting software setup bowralSoftware Setup · Bowral#1 ↑ 73
- small business bookkeeper bowralBookkeeping · Bowral#1 ↑ 4
HOME PAGE
The rebuilt homepage is carrying the recovery.
It ranks for 26 tracked keywords at an average position of 8.38, making it the strongest page by estimated organic traffic in the SEO Report.
Technical recovery
The hidden issues are being cleared.
The technical SEO repairs show the backlog shrinking while intentional redirects protect continuity as old URLs are replaced.
Missing H1 headings15 fixed
Missing meta descriptions8 fixed
Images missing alt text9 fixed
Short page titles2 fixed
A note on redirects: some internal redirects are intentional. They were introduced to protect traffic and URL continuity while missing or superseded pages were rebuilt.
Month 01 delivery
Summary of work completed.
G
Google Business Profile
Local trust
- Responded to all outstanding Southern Highlands reviews
- Further optimised the Google Business Profile
- Generated a direct customer review link
- Delivered twice-weekly posts to the profile
W
Website
Recovery, SEO & conversion
- Updated the homepage image and rebuilt the page for SEO
- Combined “Contact Us” and “Get in Touch” into one conversion-focused page
- Completed redirects after the nine new pages were rebuilt
- Created a reusable template for future pages
- Completed high-priority technical SEO repairs
- Set up SEO keyword tracking and initial AI mapping
- Resolved 15 missing H1 headings
- Completed a full homepage SEO and AEO refresh
- Established the SEO reporting baseline and follow-up reporting
- Rebuilt nine missing service, resource and blog pages
- Reworked the packages table with clearer differences and stronger calls to action
- Completed and documented the technical SEO repair summary
S
Social
Consistent visibility
- Delivered twice-weekly posts across Instagram, Facebook and Google Business Profile
Month 02 · Build for growth
Now we turn momentum into a clearer growth system.
With the recovery foundation in place, Month 02 shifts from repair to expansion: building dedicated high-intent service pages, creating a clearer website hierarchy and making the most valuable customer journeys easier to find.
Rebuild the website structure
Organise the site around the services prospective clients are actively searching for. We will strengthen the hierarchy between the homepage, service pages, packages and supporting resources, then improve internal links so authority flows toward the pages that matter most.
Architecture · internal links · page hierarchyBuild four core service pages
Each priority service will receive a dedicated page with clear positioning, search-focused content, proof, FAQs and a strong path to enquiry:
- Bookkeeping Services
- BAS Agent
- Xero Setup
- Accounting Software Setup
Rebuild the menu & Partners section
The menu will be simplified so core services are immediately visible and visitors can reach the right page with fewer decisions. The Partners section will become more concise and less dominant, reducing the SEO and navigation weight currently being taken away from The BookSitters' own services.
Navigation · user experience · SEO focusExtend authority into LinkedIn
We will bring The BookSitters' strategic voice to LinkedIn, using one core monthly topic across the website and social channels. This creates a more consistent message while building visibility with business owners and referral partners.
LinkedIn · authority · brand consistency✦
What we need from you
Help us make the content unmistakably yours.
Please keep adding fresh photos and short videos to the shared Google Drive - behind-the-scenes moments, team updates, client-facing insights and day-to-day footage all help. We would also love one core topic each month that you want the brand to own.